Boutique travel agency · since 2011

The PrimeWay

High-end individual and group journeys in which every detail matters and a personal touch is part of the experience.

Meet the team Contact us

2011founded

25+years of experience in tourism

IATAcertified qualification

Our philosophy

More than an ordinary journey.

We are a boutique travel agency created for people who look for more than an ordinary trip. We design high-end individual and group journeys in which every detail matters and a personal touch is part of the experience.

Every detail matters

High-end individual and group journeys, organised with attention to every detail.

New horizons

We reveal new horizons that become memories.

The right places

The atmosphere of a small bay, dinner at just the right place, luxurious accommodation and a sunrise where there are no crowds.

Experience. Expertise. A personal touch

The Prime Team

Antoaneta Petrova

CEO, founder and owner

Antoaneta Petrova is one of the leading highly qualified specialists in tourism, with over 25 years of professional experience and in-depth knowledge across all areas of the travel industry. Her professional qualification has been certified by the International Air Transport Association (IATA). She is a member of Connections Luxury, the British association of professional travel designers. Founder and owner of Prime Holidays since 2011, she combines strategic management skills, international experience and proven expertise in serving corporate and VIP clients. Her work includes serving corporate clients, organising international conferences and building lasting partnerships with leading DMC companies around the world.

George Mihaylov

Marketing Manager, Content Creator & IT

He is the one-man orchestra of Prime Holidays — and probably the only person who can move from designing a luxury travel programme to automating a workflow without taking a break in between. George is responsible for the website, content, advertising, marketing, design and technology. By education he is an engineer, by vocation a photographer and designer, and at heart a traveller with a special affinity for places that don't show up in the first Google results. A hidden waterfall with a barely visible trail? It is probably already on his list. His ambition is to turn Prime Holidays into the first travel agency where AI agents do the invisible work, while people focus on the visible wonders.

Where will your next journey be?

Tell us what you are looking for – we will take care of everything else.